Remember when the ASTRA awards where sponsored by Holden Astra? This intrigued me sufficiently that I've made it a hobby to notice other opportunistic advertising campaigns. I will share them with you:- DHL sponsoring Surf Lifesaving. Now take a look at DHL corporate colours. A coincidence?. Altruistic? Opportunistic?
- I don't have a good link but V energy drink has a show on channel V. (Though arguably they would have anyway hence this one is lame).
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